1.        General Terms and Conditions

1.1.       VIP Membership Application

1.1.1.      Applicant can apply the membership via following channels: at Emperor Cinemas; or via Emperor Cinemas website or mobile app. Upon the submission of a completed application form and all the necessary information and payment of the membership fee, the applicant is deemed to have carefully read and understood and deemed to accept and agree to be bounded by the Terms and Conditions herein and the Emperor Cinemas VIP Membership of the applicant will be effective thereon. 

1.1.2.      Member warrants and represents that all information provided in the application form is true, accurate and complete. 

1.1.3.      Member agrees to update the personal profile of e-membership account via Emperor Cinemas website or mobile app immediately upon any changes of details submitted to us in the application form. Emperor Cinemas shall not be liable for any claim, demand, liability or action resulting from their failure to supply us with their updated, true, accurate and complete information. 

1.1.4.      Emperor Cinemas has the final decision to refuse or terminate the registration of any applicant for any reason whatsoever. 

1.1.5.      Member must present valid membership card or e-membership card or login to e-membership account prior to payment to enjoy privileges, earn Tokens, use complimentary vouchers/redemption coupons/coupons and gift redemptions. 

1.1.6.      Member's registered name and date of birth must be identical to their identification documents, in order to serve gift redemption and verification (if necessary) purpose.

1.1.7.      Each mobile number can be used to register for one membership account only. The registered mobile number must be verified to activate account. 

1.1.8.      Each email address can be used to register for one membership account and receive membership notifications. Member is not entitled to enjoy all membership offers if the account is not activated. 

1.1.9.      No membership fee will be refunded for membership termination before expiry and all Tokens and complimentary vouchers / redemption coupons / coupons in account will be forfeited. 

1.1.10.  In case of any violation of these Terms and Conditions or any misuse or abuse of privileges found, Emperor Cinemas reserves the right to terminate the membership any time without prior notice and decline the member's future application, and all Tokens and complimentary vouchers/redemption coupons/coupons in account will be forfeited.

1.2.       E-membership

1.2.1.      Member will have an e-membership account after successful registration. Member can login the e-membership account via Emperor Cinemas website or mobile app. 

1.2.2.      Member can login the e-membership to use the e-membership card, manage e-tickets or e-coupons, check transaction records, receive the member offers or redeem offers or rewards with Tokens.

1.2.3.      Member shall pay HKD/MOP 20** of administration fee at Emperor Cinemas to issue a physical membership card.

1.3.       Safety & Security of Membership Card and E-membership Login Number with Password

1.3.1.      Member bears full responsibility to ensure the safety and security of membership card, e-membership login number with password and all transactions made under the account. Member shall change the password regularly for security. 

1.3.2.      If the membership card is altered, damaged or lost, member must pay HKD/MOP 20** to reissue a new card at Emperor Cinemas. 

1.3.3.      Member should notify us immediately by contacting Emperor Cinemas staff or email to enquiry@emperorcinemas.com if membership card has been lost or stolen, or if member has reason to believe that the e-membership login number with password may have been disclosed to an unauthorized party. Emperor Cinemas shall not be responsible for any loss (including loss of Tokens and complimentary vouchers / redemption coupons / coupons) suffered by member in relation to the loss of membership card or e-membership login number with password have been disclosed to an unauthorized party. 

1.3.4.      Only the member is entitled to use the membership card and e-membership account. Membership card, e-membership account, Tokens and complimentary vouchers / redemption coupons / coupons are not transferable and cannot be exchanged for cash. Staff of Emperor Cinemas reserves the right to request any person who use the membership card presenting their identification documents for verification. If evidence of misuse or abuse of privileges is found, Emperor Cinemas reserves the right to terminate the membership and cancel all Tokens and coupons without prior notice. The membership fee will not be refunded as well.

1.4.       Promotional or Marketing Information

1.4.1.      Only after obtaining member's consent, Emperor Cinemas may send or contact member from time to time to share promotional or marketing information of our own services and products. Member has the right to opt-out from further receiving the information at any time. Please refer to the Privacy Policy of Emperor Cinemas at Emperor Cinemas website for more details.

1.5.       Membership Year and Others

1.5.1.      Membership is valid for 1 year from the date of successful registration. For example, if the date of joining is October 2, 2017, the expiry date shall be October 1, 2018. After renewal, the expiry date shall be September 30, 2019.

1.5.2.      Member can renew VIP membership at HKD100 within 30 days prior to the date of expiry through the following methods: Login "e-Membership Card" (https://www.emperorcinemas.com/en/member/e_card) via Emperor Cinemas website / mobile app or visit the box office counter of Emperor Cinemas in Hong Kong. We only accept payment in Hong Kong dollars. The actual amount charged may vary based on your credit card's exchange rates. If VIP membership expires, the account will temporarily change to a FREE Regular Member and VIP member benefits will no longer be available. However, member can still renew the VIP membership within 30 days after the expiry date (Grace Period). Member must renew every year, Upon renewal, the membership will be extended for an additional year from the original expiry date. For example, if the expiry date is October 1, 2018, and member renews during the Grace Period on October 15, 2018, the new expiry date shall be September 30, 2019.

1.5.3.      Expired account will be changed to FREE Regular Member and all Tokens and complimentary vouchers / redemption coupons / coupons accumulated shall be forfeited, member shall not be entitled to any form of compensation.

1.5.4.      Unless otherwise specified, member's privileges mentioned in these Terms and Conditions are applicable to all Emperor Cinemas operated in Hong Kong. 

1.5.5.      Emperor Cinemas reserves the right to update, alter, suspend or terminate member's privileges, Tokens, complimentary vouchers / redemption coupons / coupons or any Terms and Conditions herein without prior notice.

2.        Members' Privileges

2.1.       Member Discounts

2.1.1.      Member enjoys 15% discount on regular-priced 2D or 3D ticket (include preview shows); enjoys 10% discount on IMAX movies, MX4D movies, special programs, VIP House the CORONET and discounted shows (i.e. Non-regular priced shows include but not limited to first shows, morning shows, midday shows, mid-night shows or Tuesday shows; exclude senior first shows); ticket discount is not applicable to designated movies, movies of special engagement with film distributors, designated dates, discounted ticket (e.g. child, student or senior), bulk purchase and house booking. Ticket discount cannot be used in conjunction with any other promotional offers, VIP Members can purchase a maximum of 8 discounted tickets for each transaction. The lowest ticket price after discount should be $45 (2D or 3D movies), $105 (2D IMAX movies) or $125 (3D IMAX movies).

2.1.2.      Ticket discount is applicable to Emperor Cinemas box office, website, mobile app and ticketing kiosk. Member can present the membership card or e-membership card at Emperor Cinemas box office or login e-membership account via Emperor Cinemas website, mobile app or ticketing kiosk to enjoy convenient online / mobile ticketing experience with year-round member discount.

2.1.3.      Discounted ticket price will be rounded up to the nearest integer. 

2.1.4.      Member enjoys 10% discount on concession by presenting the membership card or e-membership card at Emperor Cinemas concession counter.          

2.1.5.      Ticket and concession discounts are not applicable to house booking and cannot be used in conjunction with Emperor Cinemas Membership complimentary vouchers / redemption coupons / coupons, Emperor Cinemas movie vouchers or any other promotional offers. 

2.1.6.      Unless otherwise specified, all discount offer is not applicable to purchase merchandises and/or premiums.

2.2.       E-wallet

2.2.1.      The following ticket and concession discount e-coupons will be credited to each member account after successful registration or renewal: 2pcs $20 Ticket Discount Coupon, 2pcs VIP House Ticket 30% OFF Coupon, Small Popcorn Complimentary Coupon, 2pcs $10 OFF Deep-fried Snack Coupon, 2pcs $15 OFF Deep-fried Snack Coupon, 2pcs $10 OFF Burger / Hotdog Combo Coupon, 2pcs $15 OFF Burger / Hotdog Combo Coupon and 3pcs $10 OFF Drink Coupon.

2.2.2.      Member can redeem one complimentary small popcorn upon presenting the "Small Popcorn Complimentary e-Coupon" at concession counter of Emperor Cinemas. For detailed terms and conditions, please refer to the e-coupon.

2.2.3.      $20 Ticket Discount Coupon is applicable to enjoy $20 discount upon purchase of regular-priced 2D or 3D ticket via Emperor Cinemas box office, website, mobile app and ticketing kiosk; is not applicable to IMAX movies, MX4D movies, preview shows, special programs, designated movies, movies of special engagement with film distributors, designated dates, VIP House the CORONET, discounted shows (e.g. first shows, morning shows, Tuesday shows or mid-night shows), discounted ticket (e.g. child, student or senior), bulk purchase and house booking. Ticket discount cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.4.      VIP House Ticket 30% OFF Coupon is applicable to enjoy 30% discount upon purchase of VIP House the CORONET regular-priced 2D or 3D ticket of the show on Monday to Friday via Emperor Cinemas box office, website, mobile app and ticketing kiosk; is not applicable to IMAX movies, MX4D movies, preview shows, special programs, designated movies, movies of special engagement with film distributors, the shows on Saturdays, Sundays, Public Holidays, designated dates, discounted shows (e.g. first shows, morning shows, Tuesday shows or mid-night shows), discounted ticket (e.g. child, student or senior), bulk purchase and house booking. Ticket discount cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.5.      $10 OFF Deep-fried Snack Coupon is applicable to enjoy $10 discount upon purchase of any regular-priced deep-fried snack or its combo at the concession counter of Emperor Cinemas (Tuen Mun / Ma On Shan / Citywalk / The LOHAS / Tai Wai / Lisboeta Macau). Concession discount cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.6.      $15 OFF Deep-fried Snack Coupon is applicable to enjoy $15 discount upon purchase of any regular-priced deep-fried snack or its combo at the concession counter of Emperor Cinemas (Entertainment Building / iSQUARE / Times Square). Concession discount cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.7.      $10 OFF Burger / Hotdog Combo Coupon is applicable to enjoy $10 discount upon purchase of any regular-priced burger combo or hotdog combo (if applicable) at the concession counter of Emperor Cinemas (Tuen Mun / Ma On Shan / Citywalk / The LOHAS / Tai Wai / Lisboeta Macau). Concession discount cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.8.      $15 OFF Burger / Hotdog Combo Coupon is applicable to enjoy $15 discount upon purchase of any regular-priced burger combo or hotdog combo (if applicable) at the concession counter of Emperor Cinemas (Entertainment Building / iSQUARE / Times Square). Concession discount cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.9.      $10 OFF Drink Coupon is applicable to enjoy $10 discount upon purchase of any regular-priced coffee, tea or bottle drink at the concession counter of Emperor Cinemas (Entertainment Building / Ma On Shan / iSQUARE / Citywalk / The LOHAS / Times Square / Tai Wai). Concession discount cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.10.      One complimentary birthday movie e-voucher and one complimentary birthday concession e-coupon will be credited to each member account 30 days before member's birthday, the coupons are valid for 60 days from credited to the e-membership account. If a member registered as member within 30 days before birthday, the complimentary birthday concession coupon will be credited to the account on the next day. If the member registered after his/her birthday of that year, the coupon will be credited to the account on his/her next year's birthday.

2.2.11.      Complimentary Birthday Movie Voucher is applicable to redeem a 2D ticket of the show on Monday to Friday via Emperor Cinemas box office, website, mobile app and ticketing kiosk; is not applicable to first week 2D IMAX movies in Hong Kong, ALL IMAX movies in Macau, 3D movies, MX4D movies, preview shows, special programs, designated movies, movies of special engagement with film distributors, the shows on Saturdays, Sundays, Public Holidays, designated dates, VIP House the CORONET, bulk purchase and house booking. Ticket discount cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.12.      Complimentary Birthday Concession Coupon is applicable to redeem a selected concession item at concession counter of Emperor Cinemas only: Small Popcorn or Selected Bottle Drink. Offer cannot be used in conjunction with any other promotional offers. For detailed terms and conditions, please refer to the e-coupon.

2.2.13.      Please refer to any other additional terms and conditions and details listed on the e-coupons.

2.3.       Online Ticketing Service Fee Waiver

2.3.1.      Member enjoys online ticketing service fee waiver, a maximum of 8 tickets can be purchased per transaction. 

2.3.2.      Online ticketing service fee waiver is applicable to Emperor Cinemas website and mobile app. Member can login e-membership account via Emperor Cinemas website or mobile app to enjoy convenient online/mobile ticketing experience with online ticketing service fee waived.  

2.3.3.      Online ticketing service fee waiver is not applicable to house booking and bulk purchase.

3.        Reward Scheme

3.1.       Token Accumulation

3.1.1.      80 Tokens will be credited to each e-membership account upon successful registration and renewal. Relevant tokens earned by membership renewal can be used starting from the first day of next membership year.

3.1.2.      Member can present the membership card or e-membership card at Emperor Cinemas concierge or login e-membership account via Emperor Cinemas website or mobile app to earn 5 Tokens per each ticket purchase; or present the membership card or e-membership card at Emperor Cinemas concession counter to earn 1 Token per HKD/MOP 10 spending on concession.

3.1.3.      No Token will be earned and accumulated when tokens / complimentary vouchers / movie vouchers / AIA Vitality e-Movie vouchers / redemption coupons are used to redeem tickets (no surcharge is required) or concession items, house booking, bulk purchase or purchase selected merchandises, items and gifts. 

3.1.4.      Token earned will base on the discounted amount if any discount or the actual spending amount with the use of the e-coupon. 

3.1.5.      Member can earn 15 Tokens for every successful referral of Emperor Cinemas VIP Membership application. Each referrer can earn maximum 90 Tokens per membership year. The new member must provide valid member ID and name of the referrer for the referrer to earn Tokens. 

3.1.6.      Token is valid for one membership year. Member must renew membership within 30 days prior to date of expiry to retain the validity of Token accumulated in current membership year for a maximum of one membership year. Any expired Token shall be forfeited automatically and member shall not be entitled to any form of compensation.

3.2.       Rewards Redemption

3.2.1.      Member can redeem various rewards with Tokens required. 40 Tokens are redeemable for a HKD/MOP 25 concession discount; or Emperor Cinemas will offer particular gifts for redemption from time to time. 

3.2.2.      Member can present the membership card or e-membership card at Emperor Cinemas concession counter to enjoy HKD/MOP 25 concession discount by a maximum of 40 Tokens directly per transaction; or redeem particular gifts with required Tokens at Emperor Cinemas concierge. 

3.2.3.     Member can present the membership card or e-membership card at Emperor Cinemas concierge or login e-membership account via Emperor Cinemas website, mobile app or ticketing kiosk to enjoy one buy 1 get 1 free 2D or 3D movie ticket offer of same show with 60 Tokens directly per transaction.

3.2.4.      Tokens redeem buy 1 get 1 free ticket offer is not applicable to IMAX movies, MX4D movies, preview shows, special programs, designated movies, movies of special engagement with film distributors, designated dates, VIP House the CORONET, discounted ticket (e.g. child, student or senior), bulk purchase and house booking. Offer cannot be used in conjunction with any other promotional offers. No Token will be earned and accumulated when tokens are used to redeem tickets (included the surcharge required for long movies, movies with special engagement with film distributors and designated movies). VIP members shall pay the surcharge for ATMOS movies, movies with long duration or special price specified by film distributors (if applicable). Member can only redeem buy 1 get 1 free ticket offer with tokens of the ATMOS movies, movies with long duration or special price specified by film distributors at box office, redemption is not applicable to website, mobile app or ticketing kiosk.

3.2.5.      Member may be requested to present personal identification document for verification purpose upon using membership card or e-membership card. 

3.2.6.      Emperor Cinemas is not the manufacturer or supplier of any reward gifts or services and give no warranty in relation to the safety, suitability, quality or performance of any rewards gifts or services of the reward scheme. Any warranty claims in respect of any reward gifts or services should be directed to the manufacturer/supplier. Emperor Cinemas is not liable for any claims, losses or damages whatsoever incurred by the reward gifts or services. All reward gifts are without any trial period and are not returnable. No cancellation and alteration can be made once redemption has been applied. 

3.2.7.      This reward scheme is effective from 14 October 2017.

4.        Others

4.1.       For terms and conditions of e-coupon, please refer to the promotion materials and coupons for details. 

4.2.       All accumulated Tokens and complimentary vouchers/redemption coupons/coupons shall be forfeited automatically once the membership is expired or has been terminated, member shall not be entitled to any form of compensation.

4.3.       Emperor Cinemas shall not bear any legal liability for any loss of Tokens, loss or damage suffered as a result of a technical defect or error that prevents us from retrieving information relating to Token balance from our systems. 

4.4.       For more information about Emperor Cinemas Privacy Policy, please visit the Privacy Policy at Emperor Cinemas website. 

4.5.       Emperor Cinemas reserves the right of the final decision and interpretation in case of any disputes on these Terms and Conditions. 

4.6.       No person other than the Member and Emperor Cinemas shall have any right under the Contracts (Rights of Third Parties) Ordinance, Cap 623 to enforce or enjoy any benefit of any of the provisions of these Terms and Conditions. 

4.7.       The Terms and Conditions are available in both Chinese and English versions. In the event of any inconsistency between the two versions, the English language version shall prevail.

4.8.       These Terms and Conditions are governed by the laws of Hong Kong and you agree that any dispute shall be subject to the non-exclusive jurisdiction of the courts of Hong Kong.

These Terms and Conditions are effective from 14 October 2017. Emperor Cinemas reserves the right to amend the member benefits and Terms and Conditions without prior notice. If new version of Terms and Conditions are released, this version will be replaced and the new version prevails.

These Terms and Conditions shall be applicable for all Emperor Cinemas including "Emperor Cinemas" and "Emperor Cinemas Plus+", Emperor Cinemas reserved all the rights to revise this without further notice. All rights reserved by Emperor Cinemas hereby shall be final and conclusive.

** The specified fee is for reference only, Emperor Cinemas reserves the right to revise the fee without prior notice.

Privacy Policy Statement
(Scroll to bottom for Malay version)

This Privacy Policy Statement sets out how we collect, use, manage and protect the personal data or information (“Data”) that we may collect from or about you. It applies to all individuals whose Data may be handled, whether as controller or processor, by Emperor Cinemas ("the Company", "we", "us" or "our", being Emperor Cinemas Limited, its subsidiaries, affiliates and associated companies). This Policy is applicable to the Emperor Cinemas Member (“Member”) as well as any other persons that their personal data is collected, by whatever means, used and held by the Company. You shall read this Privacy Policy Statement carefully so as to ensure that you fully and clearly understand the contents herein.

Protecting your privacy

We are dedicated to processing your Data in accordance with the required standards. This includes protecting your privacy and ensuring the security of your Data in compliance with, where applicable, the requirements of the Personal Data Protection Law, Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (the “GDPR”) and other relevant regulations where applicable.

Before using and providing your Data for the purposes as set out in this Privacy Policy Statement, we may be required by law to obtain your written consent, and in such cases, only after having obtained such written consent, may we use your Data in the manner as specified. If you are a minor or under 16 years old or a person who are mentally incapable, you must obtain express consent from your parents or guardian before providing any personal data to us.  If you do not accept the following terms of this policy, please stop accessing, browsing or using this website/our e-services.

Your Data

We may collect, use and hold a range of different Data about you. For the purposes of the followings:

• Payments: Payment processing and/or verification of transaction details and/or credit card privilege entitlements;
• Member Account and Activity Handling: Registration for membership; identity verification; statement; members’ rewards input; gift redemption; purchase and activity contact etc.; date of birth maybe used for giving out birthday privileges or gifts;
• Handling of Personal Data Requests: Verification of identity for handling requests of access, correction and erasure of personal data;
• Statistics: Carry out statistics and data analysis, such reports will contain only anonymous data for customers' reference as well as improving our service and product quality;
• Mobile App Services: Our system may identify the handset by memorizing the IMEI through registration by the user as a FREE Regular Member. By using the same handset, the user is not required to enter his/her password again for the next purchase. We will also monitor and analyze the download status of Emperor Cinemas mobile app to ensure system performance. MAC addresses are collected for the purpose of analyzing the hit rate of our mobile app in order to source and make available promotional or marketing information that you may be interested;
• Direct Promotions and Marketing: Only after obtaining your consent the Company may send or contact you from time to time to share promotional or marketing information, which include our film introduction, cinema activities, members’ privileges and gifts; also business partners’ services and products: travel, banking and finance, beauty and cosmetics, property and shopping mall, entertainment, sports, music, gaming, transportation, automobile, household, fashion & clothing, retail, dining, food, beverage, insurance, gambling, education, health and well-being, drugs, culture & arts, environmental protection, charity, book and magazines, social networking, technology & e-commerce, mobile application, mobile payment, cloud services, media and consumer products and services. Please refer to “Direct Promotions and Marketing” for how we use your Data for such purpose.
• Compliance of laws, rules, guidelines, regulations and/or requests issued by applicable government authorities, courts, law enforcement or other authorities or regulatory bodies
  .  

(collectively, “the Services”)

You may be requested to provide Data such as, but not limited to:

1. the name, gender, date of birth and other details documented on your Hong Kong/Macau Identity Card (including first four alphanumeric characters) or other legal identity card and/or travel document;
2. contact details including but not limited to address, phone number, mobile telephone number and/or email address, etc.;
3. Data that you have shared with third party social media platform operators (e.g. account login name, profile picture, contact details), etc.;
4. payment details including but not limited to credit card, debit card and other electronic banking Data;
5. account details or Data relating to Services registered with us including but not limited to the relevant PIN, username or password, account numbers and/or service numbers;
6. device specific information such as hardware model, operating system, version, International Mobile Station Equipment (“IMEI”) number and Media Access Control Address (“MAC Address”), setting configurations and software and mobile network configuration;
7. information about how you use our Services such as your network usage, how you use our network, and your location when you are using our Services;
8.  your credit and service history to enable us to assess your eligibility to our offers of Services or to accommodate your request for transfer of Services or your account with us;
9. all Data requested by applicable government authorities, courts, law enforcement or other authorities or regulatory bodies to enable us to comply with or in connection with any law, rule, regulation, judgment or court order (whether within or outside of Hong Kong/Macau); and
10. any other Data as may be required by any members of the Company and/or their respective contractors, sub-contractors, intermediaries, agents, business partners or representatives, brokers, underwriters from time to time and which is necessary for the provision of the Services.
11. In some instances, we may seek your consent to process the following types of “Special Data” to us so that we may further improve our Services and/or better tailor the type of information or content that we present to you:

1. age;
2. gender and ethnicity;
3. marital status;
4. Month and Date of birth;
5. education and profession;
6. monthly income range;
7. hobbies and leisure activities;
8. the Services that you have subscribed for; and
9. contact details, etc.

Provision of the Special Data mentioned immediately above is optional although, where the requested Service is a personalised Service or provision of a product is dependent upon your provision of all requested Data, failure to provide the requested Data may prevent us from providing those particular Services to you.

How we collect Data

We collect Data in a number of ways, including from:

1. you directly, for example, when you provide Data by phone or via email, attend our functions, complete an application form or agreement for one of our Services, or when you submit your Data through our websites or mobile apps; or when you contact us with a query or request; or during the ordinary course of the continuation of our business relationship with you; or when we are legally required to do so;
2. third parties such as related entities, business partners, or other customers, or your representatives with appropriate consent from you;
3. publicly available sources;
4. our own records of how you use our Services;
5. your visits on our websites or mobile apps (see “Other Privacy Data” section below); and/or
6. your participation in surveys or marketing promotions organised by us or on our behalf, etc.

Other Privacy Data

To better serve your needs and preferences, our web servers may collect Data relating to your website, device or app activity. We may also collect aggregated, anonymous, statistical data on the server's usage so that we may better cater to the behaviour of users of our websites and mobile apps. This type of Data may include, but is not limited to:

1. browser type, version and user agent;
2. operating system;
3. IP (Internet Protocol) address and/or domain name;
4. connection data, statistics on page views and/or referral URLs;
5. device ID, location and phone contacts;
6. videos watched or searched for;
7. links or images clicked on;
8. cookies and/or browser, app or web server log data; and
9. device and software characteristics and/or configuration.

Some of our websites use cookies or similar tracking tools on your machine or device in order for us to, for example, personalise your user experience and/or maintain your identity across multiple webpages and/or Internet sessions. This Data may include, but is not limited to, relevant login and authentication details as well as Data relating to your activities and the preference configurations on your device and across our websites and mobile apps. Our website or mobile apps may embed third party features such as videos, maps and social media apps that provide you with a better browsing experience. Pages with these embedded features may present cookies from feature providers. We do not collect information from these cookies and do not control the dissemination of these cookies. These cookies or similar technologies are owned and controlled by third parties, and therefore the third parties – and not the Company – are responsible for their use. As such, we cannot guarantee that we have listed every cookie or similar technology you might get from a third party since a third party could change them at any time as their needs change. You should check the relevant third party website for more information about these. Our websites are initially set up to accept cookies. You can opt-out of or delete historical cookies by changing the settings on your web browsers; however, if you do so, you may find that certain features on our website and/or our mobile apps do not work properly. (Note: Disabling the cookies function may cause inaccessibility to some parts of our websites and thus you may not be able to enjoy our Services.)

Apart from that, as for any link or advertisement on our websites (if any), its owner may set or identify cookies on your browser. The use of cookies by third-party advertisers or advertising providers is not subject to this Privacy Policy, but their respective privacy policies.

Our legal basis for using your Data including how we transfer your Data

We have a legitimate interest in properly administering the Services. In addition, our use of your personal data may be necessary for the performance of the Services that you have requested. In order to provide the Services that you have requested, we may, to the extent permissible under applicable laws and regulations, transfer your Data to organisations or parties outside of the Company (which may be within or outside of Hong Kong/Macau) (collectively, “Organisations”). Your Data is transferred to these Organisations for the strict purpose of enabling us to supply our Services to you but is not applicable to any Organisations which are not owned by the Company or of which its company policies are not controlled by the Company as well as any persons employed or managed by the Company.

In some circumstances as mentioned above, we may need to ask for your consent to use your Special Data where required by law to do so.

These Organisations provide support services to our businesses and operations including without limitation:

1. customer enquiries;
2. mailing operations;
3. billing and debt-recovery functions;
4. information technology services;
5. installation, maintenance and repair services;
6. marketing, advertising and telemarketing services;
7. market research;
8. customer usage and behavioural analysis;
9. process management;
10. surveys; and
11. website usage analysis, etc.

We take the required steps to ensure that these Organisations are bound by appropriate confidentiality and privacy obligations in relation to the protection of your Data and that they use your Data for the sole purpose of carrying out the services for which they have been engaged, and not for their own or other purposes (including direct marketing).

In addition, we may transfer your Data:

1. to your authorised representatives and/or your legal advisers when requested by you to do so;
2. for the purposes of providing administrative, payment processing and/or verification, ticketing system operation, membership card services, discount/privilege offers, website management, system development and maintenance, , legal and/or operational support, to the following parties:

1. telecommunications network operators;
2. our affiliates, overseas offices, assignees, transferees and representatives;
3. our professional advisers, including our accountants, auditors, lawyers and insurer; and
4. our joint promotion business partners;

1. to banks and various business partners for reward redemption purposes and benefits applicable to members of our membership programs, including without limitation for the purpose of registering members for  membership program related events;
2. to government and regulatory authorities and other organisations, as required or authorised by law; and/or
3.  to any proposed or actual participant, assignee or transferee of all or any part of the relevant member of our operations or business.

Direct Promotions and Marketing

Marketing may be carried out in a variety of ways (such as in the form of a letter, bill insert/message, email, digital SMS, MMS, instant message, app push notification, by telephone, social media or advertisements on websites or other means).

Before using and providing your Data for the purposes as set out in this Privacy Policy Statement, where we are required by law to obtain your written consent, and in such cases, only after having obtained such written consent, may we use and provide your Data for any promotional or marketing purpose.

We will honour each individual's request to not use his/her Data for the purposes of direct marketing. You may opt-out from receiving direct marketing material and/or communications from the relevant Service and/or any notices from the Company. At the same time, you may resume receiving the same (if you have previously opted-out of receiving such material and/or communications from the relevant Service) by making a written request to our Data Protection Officer together with your registered name and service account number, registered telephone number or login name (as applicable).

Transfer of Data outside Hong Kong or Macau

At times it may be necessary and/or prudent for us to transfer your Data to places outside of Hong Kong or Macau, for instance, for the prevention, detection or investigation of crime or for storage, processing and other purposes for which the Data were collected. In the event that we do transfer your Data outside of Hong Kong, we will do so in compliance with the prevailing requirements of the Ordinance, other relevant regulations and the GDPR where applicable.

The safety of your Data is important to us

All required efforts are made to ensure that any Data held by us is stored in a secure and safe place and is accessible only by our authorised employees or other Organisations referred to in this Privacy Policy Statement. Our security measures are listed below:

1.      The Organisations shall not keep any personal data transferred to them longer than is necessary for processing of the data.

2.      Controls on password complexity, retries or resets are implemented to prevent passwords from being compromised.

3.      Advanced encryption technology is used to protect the safety of personal data (including names, email addresses, telephone numbers, credit card information and purchase records) during transmission through our website or mobile app. Our Secure Socket Layer (SSL) system will prevent your data being transmitted from unauthorized interception or access by third parties.

4.      Standalone server(s) with properly configured firewall are used to store personal data.

5.      Only the personnel that have been trained with the strict privacy guidelines and procedures are authorized to access or handle your personal data. Such personnel are accountable for non-compliance with the related obligations.

6.      The security system will be reviewed regularly.

When we pass your Data to third party Organisations for them to process, we seek to ensure that they have appropriate security measures in place to keep your Data safe and to comply with applicable principles in relation to data protection. Some of the people we share your Data with may process it overseas. You can contact us for more information about the safeguards we use to ensure that your Data is adequately protected in these circumstances.

Retention of your Data

We will retain your Data in accordance with our internal policies. Our policies are in compliance with the Ordinance and the GDPR where applicable, and cover the following principles:

(a) The membership information you provided for registration, with personal identifiable data and/or any copies thereof will be erased and/or destroyed within 2 years after received from Members. Credit card information will be destroyed within 6 months after payment process. If you desire to erase your personal data from our members’ and/or contact databases after the expiration of membership, please let us know;

(b) Other data will only be retained for as long as is necessary to fulfil the original or directly related purposes for which it was collected, unless the data is also retained to satisfy any applicable legal, regulatory or contractual obligations; and

(c) Data are purged from our electronic, manual and other filing systems based on the above criteria and our internal procedures.

Links

Our websites and mobile applications (if any) may contain links to other websites, webpages and mobile applications operated by third parties. We have no control over the content of the linked websites, webpages and mobile applications or the way in which the operators of those websites, webpages and mobile applications deal with your Data, and are not responsible for the content of such third party websites, webpages or mobile applications. You should review the privacy policy of such third party websites, webpages and mobile applications to understand the ways in which your Data may be used by those third parties.

Your right to access, correct and delete Data

We take all reasonable precautions to ensure that the Data we collect, use and transfer is accurate, complete and up-to-date. However, the accuracy of that Data depends to a large extent on the Data you provide. You have a right to request access to, and correction of, your Data and we recommend that you:

(a) let us know if there are any errors in your Data; and

(b) keep us up-to-date with changes to your Data.

If you wish to access or amend any of your Data we hold, request that we delete any of your information that is no longer necessary for the provision of our Services or delete your account, you may contact us in the manner as set forth under the “Contact Us” section. This service is free of charge.  

You may exercise your right of access and correction by writing to our Data Protection Officer at the details stated in the “Contact us” section below. This service is free of charge

You may decline to share Data with us and/or withdraw any consents which you may have provided, in which case, we may not be able to provide you with some of our Services.

At any time, you may object to us holding or processing your Data, on legitimate grounds, save and except as otherwise permitted by the applicable law.

Sensitive Data

Unless specially required or requested by us, please do not send or publish any personal sensitive data (e.g. contents in relations to race, political views, religious or other beliefs, health record, criminal record or chamber membership, etc.) to us or through our websites or mobile applications. If we specially required or requested your provision of sensitive data, we must obtain your prior express consent.

How to contact us

For all issues and enquiries regarding our compliance with our obligations (including Opt-out) under the Ordinance and the GDPR where applicable, and any request for access to, correction or deletion of your Data, please contact us in writing at:

Emperor Cinemas Limited

20/F, Emperor Group Centre, 288 Hennessy Road, Wanchai, Hong Kong

Attnentionto: Data Protection Officer

or via email to:  enquiry@emperorcinemas.com

To raise an issue regarding our handling of your Data, please contact us in order that we can attempt to resolve your issue.

This Privacy Policy Statement may be amended from time to time and all handling of Data will be governed by the most recent version of this Privacy Policy Statement, available on our website. If there is any inconsistency between the English and Chinese versions of the Privacy Policy Statement, the English version will prevail.

We keep our privacy policy statement under regular review.  This privacy policy statement was last updated in July 2021.